Section 1 · Sleep Posture

Which sleep position do you spend most of the night in?

Select the closest match.

Section 1 · Sleep Posture

Which best describes your build?

Used to gauge appropriate pillow loft and support.

Section 2 · Pillow Feel

What firmness level do you prefer in a pillow?

Imagine pressing your hand into it.

Section 2 · Pillow Feel

What pillow thickness (loft) do you prefer?

Loft is the height of the pillow when laid flat.

Section 3 · Thermal Comfort

How would you describe your sleep temperature?

Different fills (memory foam, down, latex) retain heat differently.

Section 4 · Materials

Do you have any material allergies or sensitivities?

Select all that apply. Skip if none.

Section 5 · Sleep Quality

Do you experience any of the following on waking?

Select all that apply.

Section 5 · Sleep Quality

Briefly describe your current pillow.

Type or material if known, plus what works and what doesn't. A sentence or two is fine.

Section 6 · Pillowcase

Which pillowcase texture do you prefer?

Closest match to what feels best against your face.

Section 6 · Pillowcase

Are hair or skin concerns a factor in pillowcase choice?

Some materials (e.g. silk) reduce friction on hair and skin.

Section 7 · Aesthetics

Any color or pattern preference?

For the pillowcase. Optional.

Section 8 · Practical Needs

Which practical factors matter to you?

Select all that apply.

Anything else worth noting?

Final Step

Review your responses

Please confirm your answers below. When ready, submit to record your responses.

Study ref: SBC-2026-04 · Responses are kept confidential.

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